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Discover Southern Humboldt

Discover Southern Humboldt is the official destination marketing organization of the Humboldt Lodging Alliance — Southern Humboldt, a nonprofit dedicated to promoting lodging properties and the greater business community of Southern Humboldt County. Think of us as your visitor guide to the wonderland of ancient forest, river and ocean that defines Southern Humboldt, including California’s most famous redwoods parks and the legendary Lost Coast. Make SoHum your home base for exploring the Redwood Coast and discover the real California — discover Southern Humboldt.

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